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China Smartphone Market Q1: Subdued Growth

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May 9, 2025
Overview: Q1 2025 saw China's smartphone grew 2.5% in sales and approximately 5% YoY in shipments. Despite initial appearances, this growth, heavily reliant on national subsidies, failed to meet anticipated levels, particularly post-Chinese New Year, due to various influencing factors as under.
Tablet of Contents:
  • High Sales Peak During Festival Period
  • Huawei and Xiaomi Led Market; OPPO, vivo, and HONOR Conservative Plan
  • Conservative Outlook
...

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Category

Industry

Smartphone

Service

Industry Beats-Premium

Report Type

Report

Time period

Other

Summary

Category

Industry Beats-Premium

Published

May 9, 2025

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Author

Archie Zhang

Archie Zhang is a Beijing-based research analyst specializing in the smartphone market.
Formerly an award-winning Financial Times journalist covering China’s tech sector, Archie brings a unique blend of industry insight and storytelling expertise to market analysis.

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